A new strategic alliance between Sela, a subsidiary of Saudi Arabia’s Public Investment Fund, and Talaat Moustafa Group (TMG) is expected to extend beyond entertainment events into a broader strategy linking tourism, hospitality, and destination development across Egypt. The agreement, signed in the presence of Turki Al-Sheikh, combines Sela’s experience in live events, festivals, and entertainment management with TMG’s [...] The post Saudi-Egyptian Alliance Targets Tourism and Entertainment Expansion Across Egypt appeared first on The Middle East Observer .
