Since Elie Saab made his mark in the world of haute couture, he has never treated fashion as a final frontier, but rather as a world capable of extending into everything around it. The Lebanese designer has expanded his vision through collaborations that have carried his aesthetic language into new realms, while preserving an identity rooted in luxury, craftsmanship, and meticulous attention to detail.
Today, that expansion takes a new direction with H&M, in a collaboration that brings Elie Saab’s world closer to a broader audience, transforming elements of his haute couture vocabulary into a collection spanning women’s and men’s fashion, shoes, and accessories.
But H&M is far from Elie Saab’s only venture beyond haute couture. Over the years, the designer has entered partnerships with global brands across a range of fields, each reflecting a different facet of his aesthetic vision, from fashion and beauty to interior design and aviation.
In his latest collaboration, Elie Saab joins Swedish brand H&M for a collection spanning women’s and men’s fashion, as well as shoes and accessories.
The collection revives several elements closely associated with the designer’s identity, from luxurious gowns to intricate embroidered details, translating his signature aesthetic into pieces offered at more accessible prices than his haute couture designs.
The ELIE SAAB x H&M collection is set to launch globally on October 22, 2026, bringing together Saab’s celebrated haute couture world and H&M’s mass-market appeal.
H&M is not Elie Saab’s first collaboration outside the haute couture sphere. The designer previously partnered with French lingerie brand Aubade on a collection that combined Saab’s luxurious aesthetic with the brand’s expertise in lingerie, offering lingerie and sleepwear marked by the signature of both houses.
Saab’s presence also extended into bridal fashion through a collaboration with Spanish brand Pronovias. The partnership dates back to 2003, when the two launched the Elie by Elie Saab line, strengthening the designer’s presence in the bridal world alongside his haute couture work.
In the beauty world, Elie Saab collaborated with L’Oréal Paris to launch a limited-edition makeup collection inspired by the haute couture world of his fashion house.
The collection included eye and lip products, bringing elements of Saab’s aesthetic from the runway into the beauty sphere through colors and details inspired by the designer’s signature identity.
Elie Saab's new collaboration with L’Oréal Paris, featuring Cindy Bruna.
With the launch of ELIE SAAB Maison, the designer extended his aesthetic into the world of interior design, encompassing furniture, lighting, carpets, and home accessories, and translating the vocabulary of couture into luxurious living spaces.
One notable collaboration in this field is ELIE SAAB x RAK Ceramics, launched in 2021, which introduced collections for bathrooms and surfaces.
The first collection featured five lines: Glamour, Liquid Metal, Royal, Soft Lux, and Travertinum, drawing inspiration from luxurious materials such as marble and onyx, alongside metallic accents.
Elie Saab’s expansion has not been limited to fashion, beauty, and design. His signature has also reached the world of aviation.
He collaborated with Saudi airline Saudia to launch premium travel amenity kits for first- and business-class passengers, carrying the designer’s signature aesthetic and identity.
Luxury travel bags designed by Elie Saab in collaboration with Saudi Airlines. (Image: Saudia)
Saab also entered the private aviation realm through a collaboration with Bombardier to design a special cabin for the Global 8000 aircraft, a project that brings the concept of luxury from fashion into the private-jet travel experience.
Elie Saab Junior, CEO of the Elie Saab Group, and Éric Martel, President and CEO of Bombardier.
From couture gowns to lingerie, from makeup and wallpaper to private jets, Elie Saab’s collaborations reveal a clear trajectory of expansion. His brand has evolved from a fashion house into a complete world carrying his imprint across multiple fields, while preserving the elements that have long been associated with his name: luxury, femininity, craftsmanship, and meticulous attention to detail.
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