DUBAI: Sportswear brand On has become something of a status symbol in the Gulf, with its unique outsoles acting as an immediate identifier of an in-the-know Khaleeji wherever in the world they may be. That popularity is not lost on co-founder David Allemann, who helped launch the Swiss sportswear brand in 2010 before spearheading its foray into the Gulf with its first brand store in Saudi Arabia in 2025. On is now set to open its first boutique in the UAE this month, with Allemann telling Arab N
