51Talk, the global live one-on-one online English learning platform, launched new Saudi-focused English courseware during its participation in the 2026 Back-to-School Exhibition, with the launch led by Yasser Al-Hazimi, the company’s brand ambassador in the Kingdom. The launch took place at the 51Talk booth during the exhibition, which runs from 14 to 17 August, giving families the opportunity to discover the new courseware and experience 51Talk’s live one-on-one learning model. English Courseware Designed for Saudi Learners The new courseware is built on 51Talk’s global learning framework and incorporates learning materials licensed by Oxford University Press, adapted for young learners and aligned with internationally recognized English-proficiency standards. It also introduces learning contexts designed to feel closer to the everyday lives of families in Saudi Arabia, helping children learn English through situations that are more familiar and relevant to their culture and daily experiences. The courseware combines personalized learning pathways, live one-on-one teaching, and an AI-powered adaptive system that reviews student performance and adjusts lesson difficulty based on individual progress. Yasser Al-Hazimi said: “I always feel a deep sense of fulfillment when I see an achievement that was once only an idea, a dream and an ambition. 51Talk has turned that ambition into a tangible reality for our children: English learning aligned with our culture and identity, enabling Saudi children to move from the local to the global stage while preserving their identity and engaging harmoniously with others.” Fifteen Years of Helping Learners Connect with the World Founded in 2011, 51Talk is marking its 15th anniversary in 2026. The company serves families across more than 50 countries and regions through live one-on-one lessons and structured learning pathways designed to develop communication skills and confidence in English. Closer to Saudi Families The launch of the new courseware comes as part of 51Talk’s continued expansion in the Saudi market. The company established its Middle East regional headquarters in Riyadh in 2025 and has continued expanding its learning and customer-experience presence across the Kingdom. 51Talk has also delivered several major local campaigns, including its Kingdom Tower back-to-school activation and its 2026 World Cup advertising presence on beIN SPORTS. From the Exhibition Launch to Back-to-School Confidence The 51Talk booth at the 2026 Back-to-School Exhibition serves as the on-ground launch point for the new courseware and reflects the company’s approach of combining a global learning experience with a Saudi spirit. The campaign aims to turn the start of the school year into an opportunity for children to build a consistent English-learning routine and develop greater confidence in communication. Through the courseware launch, on-ground presence and digital content, 51Talk continues to bring English learning closer to Saudi families while connecting a global learning experience with their everyday needs. About 51Talk Founded in 2011, 51Talk is a global online education platform specializing in live one-on-one English learning. The company connects learners with certified teachers through structured learning pathways designed to build communication skills and confidence. 51Talk serves families across more than 50 countries and regions.
