RIYADH: Saudi Arabia’s push to become a global tourism destination is reshaping its hospitality sector, drawing international hotel operators and developers into a market backed by more than $120 billion in tourism investment. With over 50 global hospitality brands expanding their presence and a pipeline expected to add more than 200,000 hotel keys by 2030, the sector is positioning itself for a new wave of demand as the country targets 150 million annual visitors by the end of the decade. Key f
