It is Wednesday evening. Dinner is over and you are on the sofa, scrolling through streaming options. After watching trailer after trailer, frustration sets in. You settle for a film that has been sitting on your watchlist for months — or switch off the TV altogether. Does this experience sound familiar? According to OSN+, streaming users in the MENA region spent an average of 4 minutes and 21 seconds deciding what to watch during the first half of 2026. Now, the company is seeking to addres