Saudi label HINDAMME collaborates with AlUla’s Madrasat Addeera on new collection

DUBAI: A new collaboration between Saudi fashion label HINDAMME and Arts AlUla’s Madrasat Addeera is bringing the Kingdom’s ancient heritage into contemporary design through a limited-edition collection. Inspired by AlUla’s 7,000 years of continuous human history and striking natural landscapes, the collection merges traditional craftsmanship with a modern aesthetic.