The Saudi healthcare sector won 36 gold, silver, and bronze awards at the International Customer Experience Awards 2026 (ICXA) in London, including 29 awarded to Health Holding Company and its affiliated health clusters, in recognition of efforts to improve service quality and the beneficiary experience, the Saudi Press Agency reported Saturday. Riyadh First Health Cluster led the participating healthcare entities with 11 awards, followed by Madinah Health Cluster and Eastern Health Cluster with six each. Al-Ahsa Health Cluster received five awards, while Najran Health Cluster won silver for Best Patient Experience in the category for organizations with more than 5,000 employees. The Ministry of Health’s branch in Najran Region secured four awards: one gold and three bronzes. The Ministry of Interior’s Medical Services, represented by Security Forces Hospital in Dammam, won gold for Best Contact Center, silver for Best Patient Experience – Strategic Approach, and bronze for Customers at the Heart of Everything – Over 1,000 Employees. In a separate achievement, Eastern Health Cluster earned “Best Practice” recognition in the Financial Resource Management category at the International Best Practice Competition 2026 (IBPC). These achievements support the objectives of the Health Sector Transformation Program, one of the Saudi Vision 2030 realization programs, to improve access to healthcare, enhance service quality and efficiency, improve the beneficiary experience, and promote institutional excellence.
