Saudi crown prince launches Ceer’s first EVs to boost Kingdom’s automotive industry RIYADH: Saudi Crown Prince Mohammed bin Salman, chairman of the Public Investment Fund, on Monday launched the first vehicles from Saudi electric vehicle manufacturer Ceer under the name “Exobot,” reflecting the Kingdom’s strategic direction to develop an advanced industrial sector that keeps pace with the goals of Saudi Vision 2030 and strengthening the Kingdom’s position on the global automotive industry map. O
