Saudi Arabia launches Riyadh Lions Festival to showcase creative industries

Saudi Arabia’s Minister of Media, Salman bin Yousef Al-Dossary, announced the Riyadh Lions Festival in partnership with Tahaluf Company and the global Lions system. Scheduled for December 6 to 8, 2027, at King Abdullah Financial District in Riyadh, the festival aims to promote creative marketing effectiveness and foster cultural exchange, according to the Ministry of Media.