M&S Rolls Out Zalando Fulfillment Deal in 22 European Markets

Britain's Marks & Spencer has expanded its partnership with Germany's Zalando, enabling the online fashion retailer to fulfill M&S' direct-to-consumer orders across 22 continental European markets, it said on Tuesday. M&S said the partnership ‌would help ‌scale its European online ‌business ⁠through faster deliveries ⁠and returns, while reducing logistics costs by up to half. The partnership was announced in November last year ⁠and successfully trialed in ‌Poland ‌this month. Partnership now expanded ‌across Europe, including M&S' largest ‌online markets of France, the Netherlands, Germany and Spain. M&S said it is ‌continuing to see momentum in its international online ⁠business, ⁠driven by growing demand for its fashion offer. In May, M&S forecast a return to profit growth this year after it slumped 24% in 2025/26, hit by a cyberattack that dented sales and margins.