Saudi Arabia’s Ministry of Tourism participated in the Future Hospitality Summit (FHS) Saudi Arabia 2026, held in Riyadh from June 22 to 24, bringing together investors, developers, operators, and leading global brands from across the hospitality and tourism sectors. Through its participation as the Strategic Enabler of the Kingdom's premier hospitality investment forum, the Ministry highlighted Saudi Arabia’s growing appeal as a tourism investment destination and showcased the wide range of opportunities emerging across the Kingdom’s rapidly developing tourism sector, reported the Saudi Press Agency on Wednesday. In his opening address, Deputy Minister for Tourism Destinations Enablement Eng. Mahmoud Abdulhadi said: “Saudi Arabia is not asking investors to invest in a promise. It is inviting them into a market already moving at scale.” Highlighting the breadth of this opportunity, he added: “Saudi tourism is not built on one project, one city, or one market segment. It is a national portfolio of destinations shaped for diverse demand.” Abdulhadi also participated in a fireside chat titled “From Opportunity to Bankability: Saudi Tourism’s Next Investment Chapter,” where he stressed that Saudi Arabia’s tourism sector has entered a new phase focused on elevating the quality of the visitor experience. “My advice to investors is simple: come, explore, and engage with the ecosystem. The opportunity is not only in building assets, but in creating high-quality experiences for the traveler,” he said. Throughout the three-day event, the Ministry of Tourism presented Saudi Arabia’s evolving tourism landscape, highlighting its efforts to foster an investment-enabling environment and unlock new opportunities across the Kingdom’s destinations in support of Saudi Vision 2030 and the sector’s long-term growth. The Ministry also introduced local and international investors to its targeted incentive programs and initiatives designed to support their investment journey, most notably the Tourism Investment Enablers Program (TIEP) and the Hospitality Investment Enablers (HIE) initiative. During FHS, the Ministry launched the Global Investment in Saudi Tourism report, which highlights key growth indicators in the sector, the expansion of leading global hospitality brands in the Saudi market, and ongoing efforts to strengthen the Kingdom’s position as a premier global destination for tourism investment. The Ministry of Tourism’s participation in FHS Saudi Arabia 2026 forms part of its ongoing efforts to engage local and international investors and partners, unlock high-quality investment opportunities, and support private sector participation in the development of the tourism industry, advancing the objectives of the National Tourism Strategy and Saudi Vision 2030.
