Apparel Group has launched AIVI , an artificial intelligence-powered fashion and lifestyle super-app that marks a significant evolution in the group’s three-decade retail journey. Building on years of e-commerce expertise in the region, AIVI brings together AI, data, loyalty and digital commerce to create a more intuitive and personal way to shop. Available across Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain and Oman, AIVI gives more than 15 million existin
