The account of the Jordanian government’s digital spokesperson, "Farah," has been launched on Instagram as a new digital platform for communicating with the public and providing citizens with information in a simple and direct manner. In its announcement on X introducing “Farah,” the Jordanian Ministry of Government Communications included a video clip of the character, who introduced herself in a colloquial dialect as a digital spokesperson. “This is considered the first experience of its kind in the region and the world.” "Farah" is a virtual character developed using artificial intelligence technologies. She has begun appearing on social media platforms as part of efforts to harness modern technology to enhance communication with citizens, Jordan News Agency (Petra) reported Friday. The launch aims to address questions and inquiries concerning issues of public interest through digital content tailored to social media users, Petra said. Speaking in a simple and accessible style, "Farah" is intended to complement traditional communication channels in an innovative experience designed to keep pace with the rapid digital transformation and changing ways in which the public receives official information and news. The launch of the digital spokesperson is seen as a pioneering step in the use of artificial intelligence in institutional work and public communication, as government institutions seek to strengthen their presence on digital platforms and reach broader segments of society.
