Jeddah is set to host one of Saudi Arabia's most prominent football fan events, "Live the World Cup", at Abadi Al Johar Arena, accompanying Saudi football fans throughout the FIFA World Cup from June 11 to July 19, 2026, from 4:00 p.m. to 1:00 a.m. daily. The event offers an integrated viewing experience across nine specialized zones: a fan zone forming the heart of crowd gatherings during matches, a gaming zone, a competitions and tournaments zone targeting young audiences and esports fans, and an interactive experiences zone, SPA reported. Also, a photography and immersive experiences zone will be offered with an entertainment shows zone between matches, a retail zone, a food and beverage zone, and a dedicated sponsors zone.