Traditional sweets in Jazan Region tell a story that goes beyond their taste, evoking customs passed down through generations, with some varieties becoming familiar and cherished. Mashbak and Halqum are among these sweets, combining visual appeal with familiar flavors. Mashbak is usually made from a dough mixture shaped into interwoven strands, then fried until golden, SPA reported. Halqum, meanwhile, has a soft, elastic, gelatinous texture and comes in various flavors and colors depending on its ingredients and preparation methods. Differences in texture and shape give each sweet its own distinctive character within a diverse world of confectionery preparation and presentation. Food heritage is an important way to introduce the cultural identity of different regions. Understanding a place extends beyond its natural and historical landmarks to include its local products and the customs, skills, and practices passed down through generations. From this perspective, traditional sweets represent part of the cultural experience through which visitors can discover aspects of daily life and local hospitality.