Chairman of the General Entertainment Authority (GEA) Turki Alalshikh unveiled a new promotional video for the seventh edition of Riyadh Season, creatively showcasing some of the experiences and events awaiting visitors from Saudi Arabia and around the world. The video takes viewers on a journey through a number of Riyadh Season zones and events, featuring the atmosphere of Boulevard World alongside major international sporting events, including tennis and boxing, through visual storytelling that highlights the variety of experiences brought together in the Saudi capital. The video focuses on the emotions that accompany the Riyadh Season visitor experience, capturing the excitement, enjoyment, and joy of the journey from the moment of arrival, through exploring its different zones, events, and experiences, to the lasting memories visitors take away with them. The seventh edition of Riyadh Season, which kicks off on October 21, features a diverse lineup of entertainment and sporting events and experiences, including boxing, wrestling, UFC events, and the Six Kings Slam tennis tournament, alongside concerts, comedy shows, and experiences for children and families. It also features a number of zones and destinations, including Boulevard World, Boulevard City, The Groves, Via Riyadh, Al Suwaidi Park, Wonder Garden, Dirah Winter, and Farm Market.
