Dubai: Dubai’s Roads and Transport Authority (RTA) generated AED5.3 billion in revenue through digital channels in 2025, marking a 20.6% increase compared to 2024, reflecting growing adoption of its digital services.The number of digital transactions exceeded 628 million, up 13%. RTA provides 105 digital services across six channels, with digital adoption reaching 96% and an average customer happiness rate of 98%.Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of RTA, said the results highlight the authority’s shift from service digitisation to a fully integrated digital ecosystem powered by data and artificial intelligence, supporting Dubai’s ambition to become the world’s smartest city.He added that the next phase will focus on expanding the use of AI and emerging technologies in service design and delivery, while strengthening integration with government digital platforms.RTA achieved 94% on the Digital Maturity Index, reaching Level 5 — the highest level within the Government of Dubai — and ranked among the top four government entities in 2025.The authority also recorded an 83% score in the Digital Customer Experience pillar, a 12% increase from 2024, and achieved 100% in accessibility assessment for People of Determination.Usage of smart applications rose significantly, with more than 25% of customers using RTA apps, a 40% year-on-year increase. Active users of the RTA Dubai app surpassed 1.2 million in 2025.Annual app visits reached 68 million, a 144% increase from 2024, while enquiry and journey planning requests rose to 48 million, up 48%.Through its website, RTA offers 103 services, completing 11 million transactions with a customer happiness rate of 96%. It also launched four new digital platforms related to road safety, service excellence, scholarships and sustainable transport.RTA enhanced services through its virtual assistant “Mahboub”, increasing the total number of interactive services to 32 under Phase 3 of the Services 360 Plan.Across alternative service channels, smart kiosks recorded more than 1 million transactions, a 17.3% increase, generating over AED425 million in revenue, up more than 11%.The WhatsApp channel provides 16 services, with parking ticket reservation revenues exceeding AED21.7 million. RTA also launched the “Madinati” service via the Mahboub chatbot on WhatsApp, using computer vision and generative AI to support proactive services.The authority continued expanding integrated digital platforms, enhancing services across S’hail, Dubai Now, Invest in Dubai, Visit Dubai and Build in Dubai.RTA also received two Global Business Tech Awards, with the RTA Dubai app winning “Best Application of Tech – Public Sector” and the S’hail app winning “Best Mobile Tech of the Year”.
