Burberry's recovery continued in the April-June quarter thanks to strong sales in the US and China, while it said conflict in the Middle East dented tourist spending in Europe. CEO Joshua Schulman, who has led a turnaround since taking the helm two years ago, has said he is focused on the two "must-win" markets of the US and China as he tries to revive the luxury brand. The strategy appeared to be working, with Burberry saying on Friday that Gen Z customers in China helped sales increase 9% in that key market from a year earlier, while sales in the Americas grew 12% as the brand attracted new customers. Overall, comparable store sales in Burberry's first financial quarter grew 5%, in line with analysts' expectations, while sales in the Europe and Middle East region fell 3%.
