Emrina A.Ş., a Türkiye-based real estate development company, is expanding its activities in Saudi Arabia under the Bayt Al Maqam brand, with a focus on next-generation residential and real estate projects in Makkah.Bayt Al Maqam aims to establish an institutional bridge between local developers in Saudi Arabia and Muslim buyers in Türkiye and other international markets.The company plans to focus particularly on the international promotion, sales organization, and business development of projects located in Makkah’s rapidly developing residential and urban transformation areas.As part of this strategy, Bayt Al Maqam has opened a dedicated sales, marketing, and promotion office in a strategic location in Ankara, focused exclusively on the promotion and marketing of real estate projects in Saudi Arabia, with particular emphasis on Makkah.The new office is intended to serve as a regional hub for directly representing Saudi developers and their projects in the Turkish market, meeting prospective buyers, presenting projects, and managing international marketing activities.Among the projects and development zones currently highlighted in the company’s business development activities are Masar Destination, Thakher Makkah, Almanar, and the Makkah Gate area.One of Bayt Al Maqam’s key areas of focus is the planned Makkah Gate Residence project, located along one of Makkah’s emerging development corridors. The project is expected to offer residential units of different sizes, including more compact housing options designed specifically to meet the needs of international buyers.Emrah İnanç, Chairman of Emrina A.Ş., said that Saudi Arabia’s large-scale urban development and real estate investments in recent years have significantly increased interest from international buyers and investors.“Makkah is not only one of the most important religious centers in the world, but also a unique market undergoing a major urban transformation. Through Bayt Al Maqam, our objective is to bring strong and reliable Saudi developers together with international Muslim buyers within a long-term, transparent, and professional framework,” İnanç said.Commenting on the newly opened Ankara office, İnanç added that Bayt Al Maqam aims to represent Saudi Arabian projects in Türkiye not only through digital channels, but also through a physical and institutional platform that enables direct engagement with potential buyers and business partners.While Türkiye stands out as an important market within Bayt Al Maqam’s strategy, the company also plans to leverage its existing commercial connections in China and other countries to support the international promotion of Saudi real estate projects in the coming period.In addition to its traditional real estate sales model, the company is also working on digital real estate technologies. Within this scope, Bayt Al Maqam plans to develop digital systems designed to support property ownership and investment processes in line with the requirements of the relevant regulations and regulatory authorities in Saudi Arabia.In the coming period, Bayt Al Maqam aims not only to expand its project portfolio in Makkah, but also, with the support of its Ankara sales and marketing center, to strengthen its sales, marketing, and promotion network in order to help Saudi developers reach buyers in Türkiye and other international markets.The company’s long-term vision is to establish a trusted platform for international Muslims seeking to acquire real estate in Makkah, while also creating a sustainable partnership model that provides Saudi developers with access to new international markets.For more information:https://baytalmaqam.com/info@baytalmaqam.comemrah@emrina.com
