Apple has announced that its Apple Sports app is now available in more than 90 additional countries, including UAE, Australia, New Zealand, Japan, Singapore, South Korea, Saudi Arabia,India , South Africa, and many others across Asia-Pacific, the Middle East, and Africa. With this rollout, the app is now live in 170 countries.
The timing is significant, as the expansion comes just weeks before the FIFA World Cup 2026, which kicks off in June. FIFA world cup is no less than a festival, while 48 teams play in the World Cup, more than 200 countries participate in the qualifiers. This makes FIFA one of most highest watched sporting events globally. Therefore, Apple aims to leverage this massive opportunity to expand its app reach.
The latest update adds several World Cup-focused features:
Oliver Schusser, Apple’s vice president of Music, Sports, Apple TV, and Beats, said: “The World Cup unites fans across the globe, making it the ideal moment to bring Apple Sports to even more users. Apple Sports was designed to be fast and simple, giving fans an easy way to stay on top of scores, stats, and the action that matters most in real time.”
Originally launched in 2024 as a US-focused live scores app, Apple Sports has steadily grown into a global platform. Football’s international reach has given Apple the perfect opportunity to expand, with millions of fans expected to follow scores throughout the day during the World Cup.
The app remains available only on the iPhone, but now links directly into the Apple TV app for live matches through supported streaming services.
READ MORE: Meta drops 4AM horror mail to cut 8,000 jobs amid AI push
