Muscat – The Oman Chamber of Commerce and Industry (OCCI) signed 62 franchise agreements on Sunday facilitating Omani brands to expand across six countries marking a major step in the sultanate’s efforts to expand the international presence of home-grown businesses. Signed during the launch of the fifth edition of OCCI’s Franchise Programme, the agreements cover the United States, Pakistan, Saudi Arabia, Ecuador, Qatar and Kuwait. These highlight growing interest in Omani brands and the increasing reach of the country’s franchise sector. The programme was launched under the patronage of H E Dr Khamis Saif Al Jabri, Minister of Economy. Designed to help Omani businesses enter international markets, the programme targets expansion into 22 countries while supporting small and medium enterprises, attracting investment and creating jobs. It also forms part of broader efforts to diversify the economy and strengthen the private sector’s contribution to growth under Vision 2040. Speaking at the launch, Faisal Abdullah Al Rawas, Chairman of OCCI, said the programme reflects the chamber’s commitment to raising the competitiveness of Omani businesses and supporting the growth of national brands. “The programme represents one of the chamber’s strategic initiatives to develop the franchising ecosystem in Oman and transform promising local brands [...]
