Dubai: Dubai Chambers has signed a Memorandum of Understanding (MoU) with global e-commerce platform Trendyol to strengthen support for small and medium-sized enterprises (SMEs) and accelerate their digital growth.The partnership combines Dubai Chambers' extensive business network with Trendyol's e-commerce infrastructure and expertise, with the aim of helping local companies expand their online presence, access new sales channels and strengthen their digital capabilities.Under the agreement, SMEs referred by Dubai Chambers will receive an exclusive package to support onboarding and growth on the platform.The package includes a 40% discount on the introductory commission rate for the first three months, compared with the standard 20% discount offered to sellers, in addition to:Dedicated homepage visibilityFree advertising creditsCampaign promotion opportunitiesPriority account managementPersonalised onboarding support, including assistance with product uploadsKhalid AlJarwan, Vice President of Commercial and Corporate Services at Dubai Chambers, said the initiative supports the chamber's efforts to enhance the competitiveness of local businesses."Supporting the growth and competitiveness of Dubai's SMEs remains a key priority for Dubai Chambers. Our partnership with Trendyol will help businesses expand their presence across e-commerce channels, strengthen their digital capabilities and access new opportunities for growth," he said."By connecting SMEs with specialised platforms, practical training and tailored support, we are continuing to enhance an enabling business environment that helps companies of all sizes scale and succeed."Mohamad ElAnsari, Chief Executive Officer of Trendyol Gulf, said the partnership reflects the company's commitment to supporting businesses at a critical stage of their growth."With more people turning to e-commerce, SMEs that are set up to sell digitally are well positioned to reach more customers than ever before. We see Trendyol as a commerce enabler, providing businesses with the infrastructure, insights, visibility and scale to grow," he said.The agreement also includes a structured training programme covering essential e-commerce skills such as product listings, inventory management, pricing and operations.Advanced modules will focus on advertising, promotional tools and performance analysis, while live webinars will provide sellers with direct access to guidance and expertise.All training resources will be hosted through Trendyol Academy, the platform's dedicated learning hub for sellers.Since launching in the UAE in 2023, Trendyol has onboarded more than 15,500 regional sellers to its platform.Dubai Chambers said the partnership will enable more Dubai-based businesses to benefit from Trendyol's e-commerce infrastructure, expertise and regional sales network, supporting their expansion in the digital economy.
